For Bonpoint, I developed a retail concept dedicated to the brand's beauty universe, designed to be rolled out across department stores and malls in Asia.

The concept translates Bonpoint's distinctive French identity into a soft and refined beauty environment, combining the world of childhood with the codes of a premium skincare boutique. Natural materials, soft pink accents and brushed gold details create a warm and intimate atmosphere.

The space is organised around different beauty rituals, with modular displays, central product islands and dedicated areas for discovery and consultation. The concept was designed as a flexible retail language, adaptable to different locations while maintaining a strong Bonpoint identity.

YEAR: 2021

CLIENT: Bonpoint

AGENCY: CHIC

SCOPE: Retail Design - Beauty Retail - Store Design - Spatial Design - Visual Merchandising - Brand Experience