AS part of the development of The Dalmore's new global brand identity, I was responsible for translating the new visual and strategic direction into a coherent retail and brand experience language.

The work explored how the distinctive codes of the brand, its heritage, craftsmanship and iconic stag emblem, could be expressed through space, materials, lighting and product presentation.

The retail concept was developed as a flexible system, allowing the brand identity to take different forms across travel retail, department stores, boutiques and other consumer touchpoints, while maintaining a consistent and recognisable expression.

A key focus was the creation of premium product experiences, giving the bottles a strong sense of presence through architectural framing, layered lighting and carefully controlled material contrasts. The aim was to create environments that feel contemporary and elevated, while remaining rooted in The Dalmore's distinctive heritage.

YEAR: 2023

CLIENT: The Dalmore

AGENCY: Carré Basset

SCOPE: Retail Design - Brand Experience - Spatial Design - Visual Merchandising - Global Brand Guidelines - Production