Following the development of Xiaoxiandun's new brand identity, I was responsible for translating the brand into a new retail concept for non-flagship environments.

The concept creates a contemporary interpretation of the brand's Chinese heritage, combining soft architectural forms, refined materials and warm, tactile details to establish a premium yet approachable environment.

Inspired by the brand's connection to nature, craftsmanship and wellbeing, the spatial language is built around arches, flowing forms, layered lighting and natural materials, creating a calm and immersive retail atmosphere.

The concept was designed as a scalable retail system, adapting the same core principles across differents store formats and footprints while maintening a consistent brand expression.

Beyond product presentation, the experience introduces dedicated areas for discovery, luxury consultation and interaction, transforming the retail space into a more experiential place.

YEAR: 2024

CLIENT: Xiaoxiandun

AGENCY: Carré Basset

SCOPE: Retail Concept - Brand Experience - Spatial Design - Retail Guidelines - Global Adaptation