For a competition to develop a new retail concept for Philosophy, I worked on the creation of a spatial identity that could translate the brand's approach to skincare into a physical and immersive environment.The concept is built around the contrast between clinical precision and domestic softness. Textured walls, warm integrated lighting, black architectural details and carefully curated product displays create a space that feels both sophisticated and intimate.The layout was designed as a clear customer journey, moving from product discovery and brand storytelling towards more intimate consultation areas. Each element was considered to reinforce the brand’s language while creating a consistent and adaptable retail environment.The project explored how architecture, materiality, lighting and visual communication could work together to establish a distinctive Philosophy store concept, designed to be adapted across different retail locations.YEAR: 2024
CLIENT: Philosophy
AGENCY: Carré Basset
SCOPE: Retail Concept - Spatial Design - Brand Experience - Art Direction