Across the year, I developed a series of window displays for Caron, creating distinct visual identities for different fragrances while maintaining a coherent expression of the Maison.

Each installation translated the character and olfactory universe of the fragrance into a three-dimensional visual narrative, working with colour, materials, botanical elements, composition and product hierarchy.

The challenge was to create windows that could capture attention from the street, communicate the fragrance story at a glance and give the products a strong presence, while remaining connected to Caron's Parisian heritage and codes.

From an abundant botanical composition to more sculptural and architectural displays, each window became a new chapter within the Caron universe.

YEAR: 2022

CLIENT: Caron

AGENCY: CHIC

SCOPE: Window Design - Visual Merchandising - Art Direction - Concept Development - Scenography - Production