For Lunar New Year 2026, Rémy Martin celebrates the Year of the Horse through a bold and contemporary expression of the brand.

I was responsible for the development of the retail concept and brand experience, translating the campaign's visual identity into a three-dimensional and immersive environment.

The design explores the horse as a symbol of movement, energy and celebration, transforming its graphic expression into a dynamic spatial composition. Layered translucent panels, sculptural silhouettes, warm metallic finishes and controlled lighting create depth and movement throughout the experience, while placing the Rémy Martin XO at the heart of the installation.

The concept was developped as a 360° retail experience, designed to adapt across different formats and environments while maintaining a consistent brand expression. Initially developed for the Asian market, the system was also designed for worldwide markets participating in Lunar New Year celebrations.

YEAR: 2026

CLIENT: Rémy Martin

AGENCY: Carré Basset

SCOPE: Retail Concept - Brand Experience - Spatial Design - 360° Retail Activation - Global Adaptation - Retail Guidelines - Production