For O100, I developed the concept for a new flagship store at Solitaire Mall in Riyadh, Saudi Arabia, creating the brand's retail identity from architecture to customer experience.

The concept combines warm natural materials, textured surfaces and copper-toned details to create a contemporary and sophisticated environment. The design extends across the store, from the façade and interior architecture to furniture, packaging and gifting elements.

Following the initial concept, the design was developed as a modular retail language for future locations, with follow-up through production and implementation.

YEAR: 2024

CLIENT: O100

AGENCY: Carré Basset

SCOPE: Retail Design - Store Design - Visual Merchandising - Brand Identity - Production follow-up