The concept was to create a playful journey through the world of Origins, combining product discovery, storytelling and interaction around the brand's connection to plants, people and the planet.

At the heart of the experience, a gamified journey invites visitors to take part in a series of challenges inspired by nature. From preparing the ground to choosing the right environment for a tree to grow, each interaction rewards visitors with points and encourages them to discover the brand and its products along the way.

The spatial design translates Origins' botanical universe into a contemporary retail environment, combining deep green structures, natural materials, vegetation and sculptural references to mushrooms and plants. The same design language was adapted across both locations, creating a recognisable brand experience while responding to the specific context of Hainan and Haikou.

YEAR: 2022

CLIENT: Origins

AGENCY: CHIC

SCOPE: Retail Design - Brand Experience - Experiential Design - Pop-up Design - Visual Merchandising - Spatial Design - Interactive Experience - Development & Production