For an L'Oréal fragrance competition, MANE presented 20 original scents, each competing to be selected for future fragrance developments.

My role was to design the scenography and sensory experience, transforming the presentation into an immersive journey through three distinct olfactory territories.

Rather than presenting the fragrances through traditional samples alone, i developed a collection of original sensory objects, created specifically for the experience. Every element placed on the tables was designed as an olfactory interpretation of the fragrances, translating individual notes and compositions into tangible forms, materials, textures and visual associations.

The 20 scents were organised across three major creative themes, each expressed through its own visual and atmospheric language. AI-generated imagery was used throughout the project to create these visual worlds and give each olfactory territory a distinctive identity.

I oversaw the project from creative development through production and installation, including the design qnd sourcing of experiential elements, production coordination, spatial setup and the final projection of large-scale thematic visuals onto stretched fabrics on the day of the presentation.

YEAR: 2024

CLIENT: Mane

AGENCY: Carré Basset

SCOPE: Experiential Scenography - Olfactory Storytelling - Spatial Design - Sensory Object - Art Direction - AI Image Creation - Production - Sourcing - Installation & Production